I was going to write about something else today, but I’ve just finished reading Dan Poynter’s THE SELF-PUBLISHING MANUAL, and I think this is such an important book for an aspiring writer, that I’ve decided to share my observations.
The history of publishing in the last 100 years, has been one of increasing difficulty for writers. (And I’m not even talking about the insultingly low royalties that writers are expected to put up with! ) Up to the 1980s, it was not unreasonable to hope that an editor might take you on, even though you were an aspiring writer with a flawed first manuscript. Then editors got too busy to do that, so agents took over that role, and found publishing houses whose job it was to sell your books.
As many of you know, the new reality of publishing is that traditional publishers no longer see it as their job to sell your book, unless they think it is going to be a blockbuster. Too many authors have assumed that publishers will market their books, only to find out too late that very little effort was expended in that direction.
This is why Dan Poynter’s book is so valuable, both for those who choose to publish with a traditional publisher and those who choose to self publish. Why? Because I have never met an author who was so thorough and conscientious at explaining all the ins and outs of something.
You want a marketing plan for selling your novel? Buy this book, and flip through it. The chapter outlines will tell you exactly what to do. If you’re still unsure, Appendix 1 gives you a calendar of what to do, while Appendix 2 gives an exhaustive list of resources. Need more help? Go to his website, www.parapublishing.com, and you will find more articles, some free, some for a modest price.
If you do nothing else, buy this book. No-one else is going to care as much about selling your novel as you are.
I know. You would much rather be writing than selling, and thinking about selling gives you indigestion. But if you want people to read your books, you are going to have to do something to make them more visible.
Best of luck, and feel free to share your experiences by commenting below.
–Cynthia Haggard writes historical novels. She has two completed manuscripts that will be published in the coming year. ONE SEED SOWN, TWO MURDERS REAPED is a portrait of a woman trapped by power, a marriage undone by betrayal, and a King brought down by fear. HE MUST BE SOMEONE is a novel about identity, forbidden love and family secrets. For more on her creative writing, go to spunstories. (c) 2011. All rights reserved.