Tag Archives: Goodreads Giveways

Monday Tips: How to Market Your Book

Last month, I told you  that I decided to confine myself to running Facebook ads and doing more videos to publicize my campaign.

This month, I’ve reversed myself. Why? Because the numbers aren’t working for me. As of today, only 22 people have seen my video on YouTube. And the numbers for my last Facebook Ad campaign weren’t that great: For an ad that targeted over 20 million users, I only got 79 clicks. When I looked at the traffic on my website, I saw that it had dropped off when I stopped the Google Adwords campaign. So I re-started my campaign. In the last 14 days, I’ve received 17 clicks. Obviously, I’m going to have to carve out some time to make my ad campaign more successful!

Then I read a couple of articles about Goodreads, and how helpful that had been for getting a book known. At the beginning of March, I started Goodreads Giveaways, and hands down that has been the best investment of time I’ve spent. For about $6 (the price that it costs me to mail the book across the US or Canada), I’ve gotten about 520 people interested in participating in each giveaway (I’ve run three so far), and of those people, on average 70 people have put the book into their to-read list! Stay tuned for updates.

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Filed under About Cynthia, Promoting Yourself