Category Archives: Monday Marketing Tips

Monday Marketing Tips: Own Your Own Niche by Stephanie Chandler

OwnYourOwnNicheFor my last in this series of Monday Marketing Tips, I thought I would leave you all with a recommendation for a truly wonderful book about marketing, which applies to those of us who are trying to sell books, and anyone else who had an entrepreneurial spirit.

The book is Own Your Own Niche by Stephanie Chandler. What is so wonderful about this book is the questions that she asks her readers to answer as a way of developing a marketing plan.

If you haven’t read this book and feel stuck about marketing, get it now! I don’t think you’ll be disappointed.

Have a wonderful Holiday Season!

CynthiaSignature

 

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Monday Marketing Tips: Competitions

PrizesThe best thing you can do if you have a novel that needs to be marketed, is to send it in to every prize you can think of, once it’s been published.

My source for prizes were Poets & Writer’s database of contests (and grants) and a newsletter put out by C. Hope Clark called Funds for Writers.

On the one occasion when I surfed the internet to find a contest, I had a nasty surprise. I signed up for International Book Awards, paying $69 via Paypal. Then I tried to send my work. Over the course of the next week, I tried around 5 different email addresses. I discovered that the company who’d taken my money was called JPX media with an address in LA. Naturally, they didn’t have a phone number.

After initiating a dispute with Paypal, I got my money back. But I never did receive an explanation or apology.

So your best sources are C. Hope Clark’s newsletter and Poet & Writer’s database. I’ve never had a problem with them, and I don’t think you would too.

Have a fabulous week!

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Monday Marketing Tips: Goodreads Giveaways

GoodreadsIf you write novels, short stories, or nonfiction, and don’t know about the Goodreads site, you should really make some time to explore it Goodreads1here.

Goodreads is a site that brings authors and readers together. Readers put books on their “to-read” shelf, tell their friends how far along they are, whether they’ve finished it or abandoned it, and most importantly, what they think of it.

If you have a book that needs to be marketed, the best way of doing that is via Goodreads Giveaways, which are FREE! The only cost to the author is the book itself, and a nominal amount of money to mail it to the recipient. (For this to be a nominal amount, I suggest you mail only to people in the country you live in, as international rates can get very expensive.)

As an author, you get the excitement of the buzz about your novel, and then you get valuable feedback about your book. And all for a nominal amount of money.

Have a fabulous week!

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Monday Marketing Tips: Blog Tours

If you are self-publishing your novel, and you have decided you don’t want to spend money on advertising, how do you get your readers to know of its existence?

One really good (and cheap) way of doing this is through BlogTourblog tours. Yes, they cost some money, but not nearly as much as advertising costs. And the best ones get you together with bloggers who review your books, interview you, host giveaways and generally help you to market your book.

I did two blog tours for my first novel Thwarted Queen, and I was very pleased with the result. I was able to get lots of endorsements to put in my novels and on my own blog. The ones I used were Rebecca Camarena’s Pump Up Your Book and Amy Bruno’s Historical Fiction Virtual Book Tours.

Have a fabulous week!

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Monday Marketing Tips: Don’t spend money on advertising

AdvertisingThe marketing tip I want to focus on this week is: Don’t spend money on advertising. It’s expensive, and it’s unlikely to make a great difference to your sales. This is especially true if you are responsible for your own marketing and you are trying to self-publish on a shoe-string.

Instead of spending money on marketing, spend your money instead on writer’s conferences, and on various organizations where you can meet your peers and get advice FREE.

Have a wonderful Thanksgiving!

CynthiaSignature

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