Because it gives you statistics about the visitors who come to your site. In detail. With a nifty map to show you which geographical locations are lighting up for you, so that if you’ve done a book-tour in Milwaukee, say, you can tell if it helped your sales or not.
Most of all, its FREE!
As you know, I have limited programming skills, which is why I’m an unsuccessful Thesis theme user. However, I did an experiment, in which I kinda stuck Google Analytics code onto a site I built using iWeb, that’s hosted by Yahoo! Much to my surprise, it worked.
Here is what you have to do:
- Sign up for a google account.
- Find Google Analytics, either by doing a Google search, or by clicking on your google page.
- Register the site you are interested in. (Go to the Settings page in Google Analytics, and click ADD NEW PROFILE.)
- Find the code. (Click on Edit next to your site name, then look for a yellow circle that says TRACKING NOT INSTALLED. (Should be on top right of page). Next to it is something that says CHECK STATUS. Click on that.)
- At the bottom you will see the code you need. Copy the code.
- Ignore comments about pasting html code before /head/ or /body/ or in the asymmetrical part of the code, as all the tutorials will tell you. You won’t find it on iWeb. You also can’t use it as a plugin. Try not to worry about it.
- Open iWeb, and go to widgets.
- Click on HTML snippet and paste code into popup window. Arrange your window near top of page for webcrawlers.
- Publish. (Code magically disappears, so that you don’t have Google Analytics number on view for all of those spammers out there.)
- DON’T FORGET to paste the code onto ALL of the pages on your website. You can use the SAME code for different pages of the SAME site. You CANNOT use a code across different sites, but Google Analytics will provide you with a DIFFERENT CODE for each site.
- Last but not least, WAIT AT LEAST 24 hours.
If I can manage it, I’m sure you can. I’d be interested in learning about your experiences.
–Cynthia Haggard writes historical novels. She has two completed manuscripts that will be published in the coming year. THWARTED QUEEN is a portrait of a woman trapped by power, a marriage undone by betrayal, and a King brought down by fear.FAMILY SPLINTERS is a novel about identity, forbidden love and family secrets. For more on her creative writing, go to spunstories. (c) 2011. All rights reserved.